Technology / B2BNETSCOUT: Three Years of UX Work for an Enterprise Technology Company

The Challenge
NETSCOUT sells network performance and cybersecurity products to enterprises and service providers, across four big product areas. In 2022 its marketing team was refreshing the corporate site and needed a clearer structure: a homepage that could speak to very different buyers, and a way to give each product area its own front door without fragmenting the brand.
2022: Marketing Site Structure and Hub Pages
We started with research. A UX and information architecture report mapped how the site was organized against how its buyers actually looked for things, and set the direction for the refresh.
With our design partner Paper Tiger, we then designed the visual layer:
- Homepage design directions, refined with NETSCOUT’s marketing leadership against the existing brand palette
- A hub page template for each of the four product pillars, a secondary homepage for each area, starting with the Arbor DDoS hub and the Carrier Service Provider hub
- Build-ready Figma files handed to NETSCOUT’s in-house web developer, who built the pages
2023 to 2024: The Customer Portal
NETSCOUT came back to us for myNETSCOUT, its customer portal. We scoped the project, ran a structured intake with the portal team, and led discovery through to information architecture findings and recommendations, along with a scope for development on the portal’s existing SharePoint platform.
When NETSCOUT decided to move the portal to a new platform, the work paused. In 2024 they re-engaged us to scope the portal’s new user interface for that move.
The Results
- Three engagements over three years, across the marketing site and the customer portal
- Four product hub templates and a homepage design, delivered build-ready in Figma
- Customer portal discovery carried through to information architecture findings and recommendations
NETSCOUT’s site and portal have continued to evolve since; this page describes the work we delivered, not today’s live pages.
Key Outcomes
- UX and information architecture report for the corporate marketing site (2022)
- Homepage design directions and four product hub page templates, delivered in Figma with our design partner Paper Tiger (2022)
- Handed off as build-ready Figma files to NETSCOUT's in-house web developer
- Customer portal (myNETSCOUT) scoping, discovery, and information architecture findings and recommendations (2023 to 2024)
- Re-engaged in 2024 to scope the portal's new user interface as it moved to a new platform
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