Food & BeverageDunn Brothers Coffee's National Franchise eCommerce Launch
6 Week
Launch Timeline
100+
Franchise Locations
Subscription
Coffee Program

The Challenge
Dunn Brothers Coffee, a national franchise with over 100 locations, needed to launch a direct-to-consumer eCommerce presence. They wanted to sell their specialty coffee beans online with a subscription option, while maintaining their established brand identity.
Our Approach
We worked closely with the Dunn Brothers team to translate their brand guidelines into a compelling Shopify experience:
Brand Implementation
- Converted Figma designs to custom Shopify theme
- Maintained brand consistency across all touchpoints
- Mobile-first responsive design
- High-quality product photography integration
Subscription Setup
- Recharge integration for coffee subscriptions
- Flexible delivery frequencies
- Customer portal for subscription management
- Automated renewal notifications
The Results
The store launched on schedule and has become a key revenue driver for the franchise. The subscription program has created predictable recurring revenue, and the site serves as a brand touchpoint for customers nationwide.
Key Outcomes
- ✓ Launched comprehensive eCommerce platform in 6 weeks
- ✓ Implemented subscription coffee program with Recharge
- ✓ Created brand-aligned Shopify theme from Figma designs
- ✓ Integrated with franchise location finder
- ✓ Set up analytics and conversion tracking

