Fashion / BridalHow Avery Austin Achieved 4x Traffic Growth After Migrating to Shopify
The Challenge
Avery Austin, an online specialty retailer of bridal gowns and bridesmaid dresses, was struggling with their Magento 2 platform. The system couldn’t accommodate their unique try-at-home program, and site performance was impacting conversions.
With peak wedding season approaching, they needed a solution—fast. Their existing platform required constant maintenance, couldn’t integrate properly with their Bridal Live scheduling system, and the checkout experience was losing customers.
Our Approach
We proposed a complete platform migration to Shopify, prioritizing speed without sacrificing quality. Our team executed a comprehensive strategy:
Technical Migration
- Full data migration from Magento 2 to Shopify
- Custom theme development matching brand guidelines
- Authorize.net integration for try-at-home payment flows
- Bridal Live scheduler integration for appointment booking
SEO Preservation & Growth
- URL redirect mapping to preserve search rankings
- Technical SEO audit and implementation
- Content strategy development
- Ongoing blog content creation (50+ articles)
Ongoing Partnership
- Monthly consulting retainer for continuous improvement
- Regular performance monitoring and optimization
- Strategic guidance on eCommerce best practices
The Results
The migration was completed in just 4 weeks—on time and under budget. But the real results came in the months that followed: Avery Austin achieved 4x traffic growth.
The SEO foundation we built has proven remarkably resilient, with over 3,000 keywords now ranking in the top 50. When Google’s December 2024 Core Update caused chaos across the industry, Avery Austin’s organic traffic remained stable.
Key Outcomes
- ✓ 4x traffic growth after migration
- ✓ Migration completed in 4 weeks (on time, under budget)
- ✓ 3,000+ keywords ranking in top 50
- ✓ 50+ blog articles created for organic growth
- ✓ Core Web Vitals: All 'Good' ratings
- ✓ Survived Google December 2024 Core Update
"Beyond building our Shopify website, the ABC team continues to guide us on our e-commerce journey, using their experience and knowledge to constantly improve our website and give us best e-commerce practices. This lets us focus more on the core of our business, while giving us the reassurance that our website is in trusted hands."
